#No Algorithms

[the-most-humble-blog]

The Most Humble Blog Goes Multi-Platform: Bluesky Edition.

Let’s See How Long Before They Regret It.

Alright, family, I just rolled up into Bluesky!

No hashtags. No algorithm hand-holding. Just raw engagement, lost Twitter orphans, and a whole lot of people pretending this place is the second coming of Christ.

I’m still talking my shit over here on Tumblr, but now there’s a second battlefield.

If you want the same razor-sharp humor, unapologetic chaos, and well-placed verbal violence, follow me on Bluesky:

@themosthumbleblog.bsky.social

💀New platform. Same energy. Same disrespect. Let’s see how long before I make someone cry. Thanks Fam!

[exsequar]

Hey @staff we're here to ESCAPE the algorithms. If you force them on us we will visit seven plagues on you and everything you love.

Also DESTROY TUMBLR LIVE IT IS A VILE PARASITE

[the-sword-lesbian]

@staff you can’t roast twitter and try to copy it at the same time…

[hotkokolate]

@staff​ Lemme tell you something that might be worth LISTENING to. Algorithms are awful. Plain and simple. Not only does literally NOBODY ON YOUR ENTIRE WEBSITE want them, they actively drain one’s mental health. Do you know why Twitter has seemingly way more awful people? BECAUSE THE ALGORITHMS BOOST THEM. You guys already messed up by being prudes, PROVE TO US that you want to keep your userbase by not adding some awful algorithm that’ll make browsing this site not only worse, but mentally draining.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[mias-back-from-the-dead]

tbh i think the funniest phenomena that's been happening in the last couple years is "youtuber, having gone too deep into the research hole, has been made an investigative journalist against their will"

[scavengerssuccotash]

I think if Friendster came back today it would be massively successful

[peggycatrerr]

today on the train home the guy next to me was on his phone and at one point i saw him go on tumblr and he just had like. a normie dash. like it was all photography. of nature and architecture. he was using tumblr the way a heterosexual landscaper for rich people might use instagram. i actually had to watch his screen for a few seconds to be sure it really was tumblr because i was so taken aback by the content he was viewing. this is why algorithmless websites are so beautiful btw because i genuinely didn't know that this side of tumblr even existed. he didn't even so much as scroll past any text posts.

EDIT: look i'm not going to turn off reblogs but i cannot stress enough that THIS WASN'T A HIPSTER BLOG DASH IT WASN'T AN AESTHETIC BLOG DASH IT WAS THE MOST WILDLY GENERIC COLLECTION OF IMAGES YOU HAVE EVER SEEN IN YOUR LIFE. I AM NOT EXAGGERATING OR BEING A QUIRKY FANDOM TUMBLRINA WHEN I SAY "NORMIE" I GENUINELY MEAN "SO NORMAL THAT IT CIRCLES AROUND TO WEIRD". CAN ANYBODY HEAR ME? HELLO?

[shelandsorcery]

I am mad about cellphone cameras hiding the processing they do, and I am glad about software that lets me control it and opt in and out, and I dictated this rant on insta so I am resharing the images here and will attempt to turn this into a useful text post on my blog in future, when my hand is working better 🤘👍

[brittlebodies]

Ian Stone, Doubting Thomas, oil on linen, 12x16 in, 2023

[egophiliac]

did this as a quick scribble at like 1 AM last night and...immediately lost all motivation to ever clean it up. ( ᐛ ) but I had to draw my son being the fanciest little flower boy who ever threw petals down an aisle. oh my god.

[thanos-the-dad-titan]

@staff @support

Listen to us. The new people who have flooded your site do not want what they fled from to follow them here. Little changes here and there are fine. Do NOT do what Musk, Zuck, or Spez have done to their respective sites. You are fine just the way it is.

God please just listen to us for once instead of the goddamn "shareholders" who don't even use the site.

I cannot stress enough to Tumblr staff that they do not need to change the site. Do not try to be like Twitter. Do not try to be like Reddit. Do not alter how this site works.

Tumblr will be the most popular social media site if they continue letting all these other sites implode

[opossumpitcher]

conspiracy theory there are no tik tok refugees on Tumblr it's just Tumblr users who left and are coming back

[neodymiumcuilz]

Hello dear friends! ❤🤍🖤💚

🍉I am Mahmoud Ayyad, a Palestinian from the besieged and destroyed Gaza 😭😭, coming from an extended family of young children, women and elderly people ❤❤ who have been suffering😭😭 for 300 difficult days from an aggressive war.

Our lives are harsh because we lack all the basic necessities of life. Everything has become scarce and unattainable. There is no food, no water, no medicine.

So, I ask you to help me keep my family safe and alive, especially after we had lost all our sources of livelihood.Please do not leave my family to struggle and suffer these difficult days alone. You can support my campaign by donating whatever you can or by sharing my posts to reach others who can help us survive the war to safety and peace. You are helping the lives of many people with your small contribution. Every donation makes a difference in our very difficult lives. But this is a legitimate campaign and has been checked by 90-ghost.

https://gofund.me/31c5cbe3

HELP A FAMILY FROM GAZA - VETTED HERE

Hello everyone, I am reaching you on behalf of @mahmoudayyads who is reaching out, asking for our help. The people of Gaza still need your attention, I hope you haven't forgotten the countless lives lost, I hope you haven't forgotten the fact that the people live in constant fear, surrounded by death. I hope you haven't forgotten that it will take 350 years to rebuild Gaza. I hope you won't ignore the pleas they scream, begging us to help them, save them from death. Or do you choose to ignore them, because its inconvenient?

Imagije watching as your family - children suffer and you feel powerless as you have no income to help them. Imagine fearing for your life every day- waking up to the sound of bombs. Imagine having no food or water, no health care yet disease runs rampant. That's is a reality for many in Gaza. They sleep damp, freezing and scared on the ground each night.

I am reaching you on a family from Gaza, please read her story in her words here.

Yoyr donation goes towards saving the lives of innocent children - your donation will directly help a family in need, your donation will offer hope, and a chance for a better life. You can help a family rebuild their lives, afford the basics and get to saftey, away from the constant airstrikes targeting civilians who have done no wrong.

23% OF GOAL RAISED

please support @mahmoudayyads , help get her voice heard to the world. Thank you.

[manga-and-stuff]

Hey tumblr, quick question

Why the fuck are you recommending far right blogs to people?

[lex-munro]

AO3 has the best 'dislike' button of all time, guys: the back button on your browser. (Also called the 'mind your own fucking business' button, this button is a treasure and should be honored as such.)

heard someone say archive of our own should install a "dislike" button and I thought I should say this: no, there's absolutely no need for archive of our own to install a "dislike" button.

why? because archive of our own isn't tiktok or youtube or twitter/x where users can monetize their content. archive of our own is a nonprofit site run by fans for fans, which means every content — every fanfic — you see on archive of our own was made out of pure love and passion from the artists/authors.

ao3 authors write because writing about these characters is their happiness and passion. they write for themselves, but they were generous enough to share with you their creations.

they're not "content creators" the way tiktokers or youtubers or instagram models are. they don't "make content" for views and engagements that can be monetized.

so no, you don't get to "grade their works" unless they specifically and directly ask you to.

you don't get to "say what you dislike about their works" unless they specifically and directly ask you to.

you don't get to "dislike" works that are not made specifically to please you in the first place. you're just a guest in someone's house, a house in which they let you in because they were kind, you don't get to roam around their house and say what you dislike about their furniture. you don't get to roam around their house and say you "dislike their house".

of course, you can have your opinion about the house its host invites you in. but if it's a negative one and you find yourself not liking the house, the polite things for you to do is excuse yourself and leave without telling them you dislike their house.

and just because you personally dislike the house doesn't mean the house is "ugly" either. the house you dislike could be a favorite, most luxurious place to many others.

my point is, don't be entitled by wanting the rights to voice your disapproval of things that you get to enjoy for free. don't be entitled by wanting the rights to voice your disapproval of things that were made out of love and passion — things the artists made for themselves for fun.

it makes you look like an entitled jerk with main character syndrome. the universe does not revolve around you.

now repeat after me: don't like don't read. no one forces you to continue reading a fic you don't like. quietly leave instead of being rude to authors who write for free because writing is their source of comfort.

people are so used to contents that were made because it's a trend / contents like tiktok that were made with the main purpose of reaching high engagement and making profits that they forget sometimes things can be made out of love and be made just for fun. sometimes things are supposed to just be for people to enjoy, and if some people don't enjoy them, then they can simply leave without being unnecessary unkind.